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  1. Omslagsbild: The art of becoming an entrepreneur av

    The art of becoming an entrepreneur do you have ...

    What is an entrepreneur and what defines us? What does it take to be one and how do you start? This is not a self-help-book.  It is a do-it-yourself-and-survive book that will guide you all the way through the process of becoming an entrepreneur. In each chapter you...

  2. Omslagsbild: The manager & the employee av

    The manager & the employee

    There are thousands of books about being a manager and a leader, but only a handful about being an employee. This book therefore fills a gap as regards the important interaction between both sides of an organisation. The interaction which, at its most efficient, boosts...

  3. Omslagsbild: What customers really want av

    What customers really want

    It is against human nature to do something that does not feel good. Buying certain products and services makes us feel happy, respected, beautiful and successful. A consumer inside all of us actively seeks pleasure and avoids displeasure. Pleasant experiences have been...

  4. Omslagsbild: Game changer av

    Game changer how to make an impact in a fast mo ...

    Game changing innovation is never evolutionary. By definition it's revolutionary. Game changing requires us to tap into who we are and why we do things. It begins with the desire to solve a problem with fresh new eyes, rather than simply improve on an existing...

  5. Omslagsbild: Introduction to private and public intelligence av

    Introduction to private and public intelligence the Swedish school of competitive intelligenc ...

    This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and...

  6. Omslagsbild: Placebo is for real av

    Placebo is for real how to apply the placebo ef ...

    The majority of consumers' purchase decisions are not based on any kind of value analysis. Emotions tend to guide consumers’ behavior, even though they rationalize their purchase decisions afterwards. The placebo effect draws its power from these emotions. In this...

  7. Omslagsbild: Funky business forever av

    Funky business forever how to enjoy capitalism

    När Funky Business kom 1999 var det IT boom. Den nya ekonomin sades blomstra och Nordström och Ridderstråle tolkade de strömningar som underbyggde tidsandan. Förr handlade affärslivet om att ha rätt färg på kostymen och hålla med chefen. Anställningar varade i...

  8. Omslagsbild: Corporate environmental governance av

    Corporate environmental governance perspectives ...

    Corporate Environmental Governance brings together contributions that add to our under standing of how the natural environment and the quest for sustainability is institutionalized in organizational policies and practices. The aim of this volume is to reflect upon...

  9. Omslagsbild: Winning sales referrals av

    Winning sales referrals a step by step process ...

    Do you want a short cut to lots of new business?  Do you want to avoid cold calling?  Do you want to double your sales in a fun and simple way?  Bruce King is a true master of sales referrals. He has built his immensely successful sales career upon a few simple and...

  10. Omslagsbild: Honest. Finnish. Magic av

    Honest. Finnish. Magic

    "Finland seems to be on a roll." A renowned brand executive's inspiring collection of interviews with people who've all contributed to Finland's recent international accolades in their own way. Finland tops the world charts in education, child welfare, happiness, as a...

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